If you missed the first three posts from this series called Pursuing Your Passion where I cover how you can go about finding, monetizing, scaling your passion, as well as living your passion with intention. Be sure to go back and listen.

Today, I’ll be talking about productizing your passion

As I mentioned in the last chapter, selling products is a great way to monetize a blog but you can create and sell your own products without having a blog. Ideally, you should have some access to an interested audience of people to buy your products but even if you don’t, you can still benefit by creating some. Now that you’ve done some research into your topic of interest and you know that you’re not alone, you can rest assured that there are customers for your products.

Ebooks are a great way to share your knowledge about a topic easily and independently. Typically, ebooks aren’t expected to be hundreds of pages long which make them much easier to write than a novel. The length isn’t as important as the quality of information but it should be more than just a few pages to make sure the buyers of it feel they’ve gotten their money’s worth. As you know, many people purchase and read ebooks (like you’re doing right now!) on their computers, smart phones or tablets on a regular basis. The key is to ensure that the information being provided is valuable. Even if you’re writing on a topic that you’re very knowledgeable about, do some research to make the book the best it can be.

Video Course
If you prefer talking to writing, a video course is another way to monetize your passion. All you need is a camera that can shoot video, a tripod and an easy video editing program. Most computers (both MAC and PC) come with a basic video editing program. MACs come with iMovie and PCs come with Windows Movie Maker. However if your computer doesn’t have either, you can download Camtasia that works on both operating systems. You can download a trial to practice and then upgrade. Once you have the technical tools, you’re ready to record but now you need a plan for your course.

1. Determine the goal of your course or your desired outcome. It helps to know the end result of the course then you can work backwards.

2. Write out the steps required to meet your desired outcome. Make sure you write it in the correct order as if you’re going to tell someone how to do it in writing.

3. Decide how many videos you want in the course. Try to keep the course nice and tight but don’t cram too much in one video. Ideally, an online video should be no more than 8 minutes long.

4. Create a plan for what you will cover in each video. You can write a script if you want, especially if you are just starting out, but if you can go unscripted and follow your plan, you will sound more natural in your videos. Give yourself an outline to make sure you touch on all of the steps.

Now that you have everything you need, it’s time to record your videos. Make sure you do it in a quiet room with good lighting. Be clear but concise in your instructions. Practice a little if necessary. It might be odd to see yourself on camera if this is your first time so do some test runs to get used to it.

Webinar Course
If you don’t have a video camera or don’t want to be on camera, you can do a webinar course that doesn’t require that you be on camera in person. You will need to provide your voice and expertise, but that’s it. The steps to creating a webinar course are similar to creating a video course.

1. Determine the goal of your course or your desired outcome.

2. Write out the steps required to meet your desired outcome. Make sure you write it in the correct order as if you’re going to tell someone how to do it in writing.

3. Decide how many modules you want in the course. Try to keep it nice and tight and don’t cram too much information into one module.

4. Create a presentation in PowerPoint or a similar program. This will be your plan but also provide visual materials for the people who will be participating in your webinar. If they can’t see your lovely face, they should have a cool presentation to see.

Once you have these pieces organized, use a program like Web Ex, Anymeeting or Zoom which can have a per month cost. Most have free options which have limitations but may work when you’re just starting out. If you’re unsure
how your products should look, do a web search for others that are similar to what you’d like to create. The web is a great repository of products that have been created and can be used to provide an example that you can work from.

Ideally, you would have a website or blog that you could use to market your products, but that isn’t necessary. There are online marketplaces like ClickBank and Paydotcom where individuals can sell information products that they create. There are pros and cons to all marketplaces so do your research and make sure you read the fine print, carefully. Many people don’t pay much attention to the terms listed on most websites but if you’re selling your products, it’s important that you do. You want to make sure that you understand and truly agree to those terms before you click to create an account and start selling your products.