11. Interview and Sell
You can make a surprisingly good amount of money from interviewing people and selling the recordings. It all depends, of course, on who you will interview. Interviewing a nobody won’t get any hits, no matter how interesting the actual content is – at least, that’s how it is at the start.
Why do interviews sell? Maybe it’s because people like knowing how other people think. Maybe they want to understand why someone did something. Or maybe there’s some drive to uncover more private and intimate details about other people. Whatever the case, interviews can make for some prime salable digital products.
You can generally conduct your interviews in two ways. The first is the traditional Q-and-A format. In this format, you can have questions prepared and then ask them and get answers in return. While this can be a little dull at times due to lack of spontaneity, it does keep things organized and on track.
The other method to conduct an interview is free talking. In this format, you come up with questions and ask them as they come to mind. This can be a little less organized but more credible because the result comes out as natural and not constructed. Moreover, this leaves you freer to pursue follow-up questions when needed.
If you will use the free talk format, here are a couple of things to keep in mind. One, learn what you can about your interviewee, so you know what avenues of inquiry to pursue. Two, keep a written list of questions on hand, for quick reference when you need to change the topic or simply avoid dead air.
Be sensitive to your interviewee’s preferences when it comes to questions. Asking questions that they really don’t want to answer can lead to trouble. Your interviewee may clam up, lash out, or simply walk out on your interview. A little sensitivity can go a long way.
As for formats, you can sell text transcripts, audio recordings, or videos of the interview.
12. Affiliate Marketing
Affiliate marketing is an activity where you promote and advertise products or services not as the seller, but as an affiliate. You are not the seller, but you are promoting the product or service. Affiliate marketers get paid by the sellers on a commission basis or on a per-visit basis. For the per-visit basis, it is usually implemented by the seller giving the affiliate marketer a customized link that provides the seller with affiliate marketer data when clicked. This link is then added to one’s blog posts or website material, where visitors can see them and click through.
Unlike directly selling to customers, affiliate marketing is easier but can also be rather slow to build up an income flow. On the plus side, you don’t need to manage inventory or have space to house the salable products, and you don’t need to concern yourself with the sale and shipping systems. On the other side of the balance sheet, you need a lot of visitors to click on your affiliate link – you will need hundreds or thousands of hits to make even a little money.
The trick to affiliate marketing is to get huge amounts of traffic to come to your website. That way, you can let your advertising skills work their magic and get people to click on your affiliate link. There are many methods to increase your website traffic, but the bottom line is that you will need to work to get people to come and visit you.
Many affiliate marketers establish multiple websites to advertise different products or services. This is simply an application of parallelism, and gives you both greater exposure and increased chances of converting visitors into interested parties who will click on your affiliate link. Moreover, you can overcome the bandwidth limitations on a single website by spreading the traffic more evenly; that is at least until you max out the bandwidth on all your sites too! Of course, this multiple-point approach also requires more investments and attention, since all the sites will need traffic boosting.
Clickbank (www.clickbank.com) is the number one affiliate network for digital products. Sign up for free and start promoting products for commission.
13. Affiliate Marketing via Videos
Are you the imaginative type who can make use of video as a medium to express creative and interesting material? Then affiliate marketing via creative videos may be just the ticket. Ever since YouTube took off, there has been a change in the way we look at video as a medium. Now, video is no longer the province of cinematographers, and even the most ordinary person can make a video if they have a camcorder to record it with, and then share via the World Wide Web.
Adding your affiliate links into your videos can be done in several ways. One is as part of the video, such as holding up a board with the URL, or adding a cutaway to display the URL. This is highly recommended, since the viewers have no choice but to see it. Another way is to add the URL via annotations. Yet another way is to add the URL in the description box below your video. For brevity’s sake, you may want to use URL shortening services like goo.gl and tinyurl.
Why is video effective in affiliate marketing? Well, it’s simply because of the chance that your video will “go viral”, or enjoy a massive surge in popularity as people share and link through to your video. With all those hits, you might as well exploit the traffic and turn it to affiliate marketing.
While the traffic tends to come more naturally than it does with marketing blogs, the success of your venture to apply affiliate marketing via video will depend mostly on the content of your video. It must be interesting, compelling, and shareable in order to get the popularity and hits needed to make money from affiliate marketing.